The porcupine depicted in our logo represents the character of New Englanders; in fact, the porcupine is a mammal indigenous to the New England states. Additionally, the quill has a long history as a writing implement commonly utilized by writers in New England and elsewhere.

And if you ever want to say our company name aloud—and we encourage that—it would be accented the same as señora or fedora or menorah or angora, even gomorrah if that word holds any charm for you.